Louis Vuitton
DARE Initiative - Internal App
Design a stand-alone iPhone App that will serve as a tool to improve the Client Advisor workflow with relation to restocking merchandise according to the visual standard set out by Louis Vuitton.
Business Goals
Reduce time on VM
Increase time with client
Maintain VM Consistency
Track Display Analytics
Increase Revenue
Reduce Pay Role Hours
What Users Where Saying
“It really helps to get a second opinion, buts its difficult when the store is busy with potential clients.”
— Client Advisors
“I’m constantly getting texts and emails to approve displays.”
— Team Managers
Competitive Analysis
User Persona
Moscow Method
User Research
Diving into research, we conducted in-person interviews with Team Managers, Visual Merchandisers, and Client Advisors focusing on Louis Vuitton's Visual Merchandising practices.
Insights
Due to high turn-over rates, Client Advisors usually have limited product knowledge and often struggle to make correct decisions when restocking merchandise after selling a product.
Goal
Sell Products
Maximize Time with Clients
Restock Merchandise
Team’s Pain
Unsure of Best VM Choices
Limited Time to Make VM Decisions
Wasting Time Getting Second Opinions
Chastised for Incorrect Decisions
Minimum Viable Product
An iPhone App that uses Visual Recognition Technology to help Client Advisors restock merchandise by analyzing the items on a display and providing recommendations that are in compliance with the visual merchandising guidelines and sales goals set out by Louis Vuitton.
User Flow
To help us visualize the structure of the platform, we mapped out the main flow, or "Happy Path", that Client Advisors using the app would take in order to be recommended the best fitting product.
Prototyping with Different Fidelity
Based on our user flow, we quickly put the concept down on paper and generated our Lo-Fi Wireframe. We then tested with Managers, Visual Merchandisers, and Client Advisors and moved forward and created our Mid-Fi Wireframes.
Final Design
We then moved forward and created a HI-FI Prototype with Sketch and InVision to yield more realistic experience. From high-level features we tested and refined the design iteratively to achieve a final design that is easy-to-use and caters the needs of the client advisors.